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Branding

As a conductor, Herbert von Karajan was a master of his craft.

His unconditional pursuit of highest artistic quality, the clear understanding
of the demands of his profession, and above all his openness to the future and
optimistic assessment of its capabilities, allowed him to document his work
and to place it effectively.

 

The name of Herbert von Karajan stands for the highest quality.

The documentation of his musical legacy is to this day unmatched in scale, sustainability and artistic talent. The name Karajan® is an internationally registered trademark and its economic exploitation is thus under extensive protection. In addition, an official logo was designed to identify the products authorized by the Karajan Institute.

 

 

Many of our partners in the international music industry
are aware of the uniqueness of the brand Herbert von Karajan, and make an
essential contribution to maintain and expand its value into the future.
 
For requests to use the name and brand, and to identify your product with
the official Karajan logo, please contact: matthias.roeder@karajan.org.

The name Karajan ® is internationally registered as a brand, and its commercial exploitation is under extensive protection.


In addition, an official logo was designed, which is featured on all products authorized by the Karajan Institute.